This study investigates acquirers’ allocation of purchase price between goodwill and identifiable intangible assets upon the completion of acquisitions. SFAS 142 replaces goodwill amortization with periodic impairment tests based on fair value estimates, while most identifiable intangible assets are still amortized over finite useful lives. As a result of the new differential accounting treatme...

From an economic perspective, law practices (as business entities) generally have no goodwill. Quality and value of service result from the skill, experience and reputation of the individual practitioners. Clients seek the services of particular attorneys, not their firms. As an illustration, clients would not be indifferent to paying a certain substantial fee for the services of a nationally r...

Corporate social responsibility is commonly viewed solely as a tool for enhancing company reputations and engendering goodwill among customers. In contrast, this research shows that the impact of corporate social responsibility can extend beyond public relations and customer goodwill to influence the way consumers evaluate a company’s products. Specifically, this research documents that acts of...

Corporate sponsorships are vital to the success of minor league sport businesses. As competition for sponsorships intensifies in these venues, there is a need for minor league sports to demonstrate a return on the sponsorship investment based on fan purchase intentions and behaviors. Prior research has identified fan involvement, goodwill, and sponsor attitudes as key predictors of fan purchase...

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the “Flutie Effect.” I treat athletic success as a stock of goodwill that decays over time, similar to that of advertising. A major challenge is that privacy laws prevent us from observing information about the applica...

Established …rms often fail to maintain leadership following disruptive market shifts. We argue that such …rms are more prone to internal resistance. A radical adjustment of assets a¤ects the distribution of employee rents, creating winners and losers. Losers resist large changes when strong customer goodwill cushions the consequences. Partial adaptation may lead winners to depart to form new …...

this study investigated the comparative effect of teaching idiomatic expressions through practicing them in conversation and paragraph writing on intermediate efl learners’ idiom learning. the participants were sorted out of a population of 134 intermediate students in zabansara language school in khorramabad based on their scores on a preliminary english test (pet) and an idiom test piloted in...

Can advertising lead to a sustainable competitive advantage? To answer this question, we propose a dynamic model of advertising competition where firms repeatedly advertise, compete in the product market, and make entry as well as exit decisions. Within this dynamic framework, we study two different models of advertising: In the first model, advertising influences the goodwill consumers extend ...