We examined the possibility that nonsocial, highly generic concepts are gendered. Specifically, we investigated the gender connotations of Arabic numerals. Across several experiments, we show that the number 1 and other odd numbers are associated with masculinity, whereas the number 2 and other even numbers are associated with femininity, in ways that influence judgments of stimuli arbitrarily ...

in the culture can make us choke during tests of ability. . . . The power of stereotypes, scientists had long figured, lay in their ability to change the behavior of the person holding the stereotype. . . . But five years ago, Stanford University psychologist Claude Steele showed something else: It is the targets of a stereotype whose behavior is most powerfully affected by it. A stereotype tha...

The emerging literature on the sport of roller derby focuses primarily on the potential ticipants to explore both masculine and feminine behaviours and appearances in the female body, often through flamboyant or oller derby participants act to disrupt or challenge the gender binary (mainstream ideals of femininity and gender expectations), whilst simultaneously embracing or supporting the tradi...

Studies with volunteers in sexual arousal experiments suggest that women are, on average, physiologically sexually aroused to both male and female sexual stimuli. Lesbians are the exception because they tend to be more aroused to their preferred sex than the other sex, a pattern typically seen in men. A separate research line suggests that lesbians are, on average, more masculine than straight ...

Channon, Alex and Phipps, Catherine. 2017. ‘Pink Gloves Still Give Black Eyes: Exploring ‘Alternative’ Femininity in Women’s Combat Sports’, Martial Arts Studies 3, 24-37. combat sports, femininity, gender, martial arts, women. Alex Channon is Senior Lecturer in Physical Education and Sport Studies at the University of Brighton, UK. His research explores various aspects of the relationship betw...

The manner in which the popular press represents health issues influences, and is demonstrative of, societal attitudes toward illnesses and those who suffer from them. Cancer is one of the most feared diseases in modern society, and breast cancer attacks women at the bodily site where notions of femininity intersect. This article examines the discourses surrounding breast cancer as represented ...

This article examines within-culture variance in the influence of values on perceptions and use of information technology (IT). Based on cross-cultural research, we suggest that cultural values influence technology acceptance and use. Specifically, we argue that masculinity/femininity and individualism/collectivism directly influence personal innovativeness with IT, computer anxiety, and comput...

Two experiments were carried out to study the role of gender category in evaluations of face distinctiveness. In Experiment 1, participants had to evaluate the distinctiveness and the femininity-masculinity of real or artificial composite faces. The composite faces were created by blending either faces of the same gender (sexed composite faces, approximating the sexed prototypes) or faces of bo...