The purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflexions and research on emotional and symbolical brand relationship . We try to understand how destinations could communicate, using destination ambassadors; in order to better attract travellers. Methodology – this is a theoretical article presenting key conc...

This case study describes an approach to experiential learning within the marketing degree at Victoria University. Early indications suggest that this approach to learning can result in improved class attendances, improvements in the quality of written work and notably increased levels of selfreliance.

Nowadays, we live in a world in which we are daily bombed by hundreds of advertisements. Specialists have to discover other channels or embed attractive elements in the advertisements' messages to cut through the clutter and catch the consumers' attention. The evolution of the concept of service has changed from the commercial status to determining a lifestyle. Buying a service has led to a cha...

Action Research is an applied scholarly paradigm resulting in action for continuous improvement in our teaching and learning techniques offering faculty immediate classroom payback and providing documentation of meeting our educational responsibilities as required by AACSB standards. This article reviews the iterative action research process of planning, acting, observing, reflecting and revisi...

severity of rivalry in markets and importance of customer’s maintenance for organization enforced them to gain toward creation, keeping and promotion the relationship with customers and according to scholars’ findings; relationship marketing is one of the best ways. the conceptual model which is used in this paper, aims to investigate the effects of relationship marketing value dimensions such ...

This study aims to determine the effect of Experiential Marketing, E-Service Quality, Sales Promotion partially and simultaneously on Customer Satisfaction Gopay Users in Denpasar City. Data collection techniques used a questionnaire. The sample this were 75 respondents users City with purposive sampling method. data analysis technique using multiple linear regression. results indicate that E-s...