Traditional ethnography, as applied to marketing research, involves the analyst spending time observing the consumer in her natural lair, so to speak, as she goes about buying and using a product or service. But ethnography doesn’t stop there. The observation of target consumers is almost always accompanied by depth interviews, during or after the observation phase. So, ethnography is actually ...

BACKGROUND AND PURPOSE This study assessed public awareness of warning symptoms, risk factors, and treatment of stroke in Ludhiana, Punjab, North West India. METHODS A hospital-based survey was conducted between February 2002 and September 2002 by the Stroke section of Christian Medical College. The study subjects were relatives of patients without history of stroke, attending the outpatient ...

this study examined the relation between religious faith and gratitude variables with the severity of mental disorders symptoms. participants were 300 students of shiraz university who were selected via cluster random sampling method. measures were islamic – iranian gratitude, religious faith, and scl-90 questionnaires. the data were analyzed using descriptive and multiple regression methods. t...

'Implementation research in nutrition' is an emerging area of study aimed at building evidence-based knowledge and sound theory to design and implement programs that will effectively deliver nutrition interventions. This paper describes some of the basic features of ethnography and illustrates its applications in components of the implementation process. We review the central purpose of ethnogr...

In today’s global markets engineers need to design products for a wide variety of stakeholders and cultures. Engineering students, therefore, must learn how to design products that meet the needs of the stakeholders and are appropriate for the cultures inwhich theywill beused.Human-centereddesignguides students indevelopingdesign ideas that achieve this goal. This approach has proven to support...

in the wisdom-faith relation debate, as one of the most important issues in theology, thomas aquinas, the renowned christian rhetoric of the middle ages, intellectually claims that wisdom is independent and even superior to faith. in the modern cartesian intellectualism, there is nothing superior to the wisdom, put differently; things which can’t be recognized through logic can’t be considered ...

Ethnography is a qualitative research design that has relevance for clinical research in occupational therapy. The ethnographic approach is illustrated in the present paper through a description of how it could be used to investigate the effectiveness of an occupational therapy leisure intervention with stroke survivors. This paper contrasts ethnography with a randomized clinical trial design a...