As a form of advertising, viral video (VV) advertising is distinct in that its communication medium is the social connections between individuals instead of formal media. After viewing VV advertising, people are engaged in two independent but interrelated processes, i.e., video sharing and embedded brand information processing. Previous research has not examined the interaction between the two ...

Swallowing-induced bradyarrhythmias due to vagal mechanisms have beenwell documented and are relatively commonplace. However, swallowing-induced tachyarrhythmia is an extremely rare syndrome of unclear etiology. We report a case of atrial fibrillation and SVT induced by swallowing solid foods and burping. Flecainide was prescribed with subsequent resolution of any inducible symptoms. A 50-year-...

Twenty-four hours multichannel intraesophageal impedance and pH monitoring in a patient who suffered from recurrent hiccups for more than a year revealed frequent supragastric belching and pathological oesophageal acid exposure. Furthermore, a temporal relationship between the start of a hiccup episode and gastric belching was observed. The data support the hypothesis that there is an associati...

Slime production by microorganisms in the rumen of cattle and sheep has been advanced as a possible factor in feed-lot bloat by Jacobson and Lindahl (1955), and for frothy legume bloat by Hungate et al. (1955). The slime serves to entrap the fermentation gases and the resulting frothy ingesta blocks the ruminant's gas eructation mechanism. Lindahl et al. (1957) have produced experimental bloat ...

Several studies, using pH monitoring with event markers, have identified patients with normal oesophageal exposure to acid despite an apparent relation between symptoms and reflux episodes. In this series of 771 consecutive patients referred for 24 hour oesophageal pH monitoring, a probability calculation was used to evaluate the relation between symptoms and reflux episodes. Oesophageal exposu...

Whether you're experiencing abdominal bloating, excess gas, or the burping blues, there are many possible causes of your discomfort. Water retention, also known as edema, is an accumulation of extra fluid that?s commonly caused by a temporary imbalance in your electrolyte [2] and fluid levels. While you're right that a diet high in sodium may lead to bloating, it's not the only cause. It could ...

Introduction Marketers often employ highly attractive models or product endorsers in their advertisements when targeting their products toward women (Bower, 2001). Whereas some consumer researchers examined how attractive images in advertisement affect ad and product evaluations positively(see Belch, Belch, and Vilareal, 1987 for reviews), others blamed advertising and popular media for putting...

Whether you're experiencing abdominal bloating, excess gas, or the burping blues, there are many possible causes of your discomfort. Water retention, also known as edema, is an accumulation of extra fluid that?s commonly caused by a temporary imbalance in your electrolyte [2] and fluid levels. While you're right that a diet high in sodium may lead to bloating, it's not the only cause. It could ...

Combined multichannel intraesophageal impedance-pH (MII-pH) monitoring is currently the the gold standard method to diagnosis of gastroesophageal reflux disease (GERD). A standard MII-pH catheter has six pairs of impedance electrodes. Multiple impedance-measuring within the esophagus allows determination of direction of bolus movement within the esophagus. So that MII is used as a good esophage...