this study was a contrastive analysis of the evolution of english and persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. thus, 800 persian and english slogans from the last four decades were collected. lapsanka's framework (2006) including different aspects with som...

It was claimed by variationists that languages experience variation at all levels, which is supposed to be patterned. The present study aimed at exploring how variation occurred in English and Persian wh-questions. More specifically, it investigated whether such a variation was systematic and patterned. To this end, a modified version of the Edinburgh Map Task was used in data collection. The p...

The Persian language is one of the dominant languages in the Middle East, so there are significant amount of Persian documents available on the Web. Due to the special and different nature of the Persian language compared to other languages like English, the design of information retrieval systems in Persian requires special considerations. However, there are relatively few studies on retrieval...

this study compares and contrasts lexical cohesion in english and persian abstracts of iranian medical students’ theses to appreciate textualization processes in the two languages. for this purpose, one hundred english and persian abstracts were selected randomly and analyzed based on seddigh and yarmohamadi’s (1996) lexical cohesion framework, a version of halliday and hasan’s (1976) and halli...

  This study aspires to examine the concept of ellipsis by comparing and contrasting English and Persian written texts. For this purpose, three Persian novels and three English ones were selected. These novels were analyzed carefully; they were compared and contrasted for types and amount of ellipsis used, through a Chi-square analysis.  The results of the data analysis revealed that various t...