This study uses discourse, ideology and hegemony as a theoretical foundation to investigate the development of the polarised discourses of management accounting and the medical profession during the introduction of a NPM reform in the public health care debate, using Denmark as a case study. 194 newspaper articles and 73 medical profession articles from 2002 to 2008 are analysed, using critical...

Although Critical Discourse Analysis (CDA) has been developing rapidly, it faces strong criticism from scholars due to its lack of attention to the cognitive aspects of discourse. As a fundamental cognitive tool to conceptualize the world, metaphor plays a vital role in constructing social reality. Providing a particular perspective of viewing the reality, metaphor forms an important part of id...

There are many factors that influence the translators while translating a text. Amongst these factors is the notion of ideology transmission through the translated texts. This paper is located within the framework of Descriptive Translation Studies (DTS) and Critical Discourse Analysis (CDA). It investigates the notion of ideology with particular use of critical discourse analysis. The purpose ...

The widely shocking attacks on the World Trade Center and the Pentagon on September 11 was interpreted differently by various institutions worldwide, ranging from America's legitimate motive to begin a 'war on terror' to defend her 'very freedom', to a pretext for Bush administration to pursue G. H. W. Bush's temptation for 'a new world order'. Various institutions, therefore, made use of their...

Employing the appraisal framework in discovering the way ideology is crystalized through discourse, the present study attempts to investigate how journalistic ideologies and political positions are manifested through attitudinal terms. Referring to White’s (2012) distinction of attitude types, inscribed vs. invoked, based on Martin and White’s (2005) appraisal theory, journalistic ideology toge...