Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in Philippines. Over years, consumer's level understanding regarding and self-medication possesses a gap that has caused misuse abuse drugs. This study was designed to determine impact direct-to-consumer advertisement on buying behavior consumers within Cabanat...

On June 3, 2003, the European Council of health ministers rejected a proposal from the European Commission to allow drug manufacturers to advertise directly to particular groups of patients; the proposal had already been rejected by the European Parliament subsequent to a heated public debate in which consumer and patient groups almost unanimously argued that it was not the role of drug compani...

This paper studies the usefulness of advertising to both consumers and experts in specialized markets like the prescription drugs, travel and real-estate markets where the consumers’ purchasing decisions are influenced by the experts (e.g., doctors, travel agents and real-estate agents). Inspired by the features of the prescription drugs market the study shows that direct-to-consumeradvertising...

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R ay Moynihan and colleagues describe disease mongering as, " widening the boundaries of treatable illness in order to expand markets for those who sell and deliver treatments " [1]. In this article, I examine one aspect of disease mongering: activities fi nanced by drug companies to promote sales by expanding the pool of patients potentially treated by their products, when no benefi t in terms...

Types of Advertisements There are currently several types of DTC drug advertisements (Table 1).5,11 One type is the “help-seeking ad,” which provides only information about a medical condition and encourages patients to contact their physician but doesn’t mention a product.5,11 Another category is the “reminder ad,” which includes the product name; this type may provide information about streng...