New product innovations are emerging in large numbers day by day, and constantly struggling for market acceptance. Various models have been constructed to explore the principles of innovation diffusion and market share. The relationships between those innovations also draw the attention of scholars, and many competition models have been established to show today’s competitive social environment...

The rapid growth of the Internet and electronic commerce stimulates new digital innovations. Electronic markets can influence both adoption and diffusion processes of digital innovations in significant ways. The difficulties for market transactions of information goods and the change from free to paid content on websites in the last years has led to research questions about how individuals deci...

heory on the diffusion of innovations has been used to study the spread of new ideas and practices for over 50 years in a wide variety of settings. Most studies have been retrospective, and most have neglected to collect information on interpersonal communication networks. In addition, few have attempted to use the lessons from diffusion research to accelerate the diffusion of innovations. This...

Social networks often serve as a medium for the diffusion of ideas or innovations. An individual’s decision whether to adopt a product or innovation will be highly dependent on the choices made by the individual’s peers or neighbors in the social network. In this work, we study the game of innovation diffusion with multiple competing innovations such as when multiple companies market competing ...

Dental hygiene, as an emerging profession, needs to increase the number of intervention studies that identify improvements in oral health outcomes for clients. Historically, dental hygiene studies have typically been atheoretical, but the use of theoretical frameworks to guide these studies will increase their meaningfulness. Rogers' theory of diffusion of innovations has been used to study res...

Many studies show that the mass media do not result in important changes in human behaviour unless they are combined with interpersonal communication (Klapper, i960; Rogers, 1962,-Luthe, 1968). Some of the advantages of interpersonal communication over the mass media are that (1) it is more casual and therefore less inclined to attract only persons already sympathetic to the view expressed, (2)...

As the HIV/AIDS epidemic continues its relentless spread in many parts of the world, DOI provides a useful framework for analyzing the difficulties in achieving behavior change necessary to reduce HIV rates. The DOI concepts most relevant to this question include communication channels, the innovation-decision process, homophily, the attributes of the innovation, adopter categories, and opinion...