Destination image and city branding are accumulating a growing body of knowledge in urban studies tourism literature. Although several visitor destination models have been proposed, the most prevalent Asia remains comprehensive model. This is first research to test applicability this model beyond United States with international (rather than domestic) visitors. Jakarta chosen as geographical ar...

The development of data mining has paved the way for studies that identify brand associations from user-generated content (UGC). However, number investigating destination with social media is limited. aim this study to explore UGC on Twitter and show how sentiment analysis methods can be applied destinations elicit associations. In study, 33,339 English-language tweets containing word #Istanbul...

Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity. This fills this gap and points out critical role legitimacy in building destination loyalty by constructing a theoretical framework. Design/methodology/approach: study collected 436 valid samples through an online questionnaire survey China. respondents were adults over 18 ye...

Short-term study abroad is the fastest growing area of international education and there is increasing interest in the role of modified applications of this form (e.g. faculty-led, field/environmental, and/or educational travel) in influencing global citizenship. Using an empirical database of over 650 students registered for a study abroad course in sustainable development offered in Australia...

MICE tourism had become a significant development tool for local economies before the COVID-19 outbreak. An effective destination brand is one way in which stakeholders can work together to redesign and rebrand post-pandemic times. This study argues that heritage resources at add attractiveness of business brand. proposes Creative Destination Branding Model (CMDBM) examine co-created branding. ...