studying about the customer segmentation and begetting customer ranking plan diverts more attention in recent years. in this regard, this study tries on providing a methodology for segmenting customers based on their value driver parameters which extracted from transaction data and then ranks customers with regard to their customer lifetime value (clv) score. discovering hidden pattern between ...

The purpose of this master’s project is to find the customer values (CVs) in services based on 3G technology. By using data from eight discussion interviews conducted with respondents from a variety of backgrounds and ages CVs, defined by the marketing discipline, is identified for a number of selected media and communication services. Those services were selected because they might be replaced...

The e-marketplace is a platform used by vendors to conduct transactions and shopping. success of implementing an depends on customers’ sustainable purchasing. This study integrates customer learning (formative construct) purchasing (reflective values measure the level trust commitment in examine their effects purchases. A total 428 valid respondents were processed using SmartPLS 3. results show...

As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies. Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users’ hedonic/utilitarian value and customer satisfact...

The aim of this study is to analyse the research gap relationship between customer citizenship behaviour (CCB) and lifetime value (CLV) in engagement framework (CE). We discuss how marketing analytics gains information from digital environment related data, metrics, online aspects predict business performance through motivational drivers engagement. divide an entire data sample (306 observation...

The purpose of this paper investigates the effect of perceived value on customer loyalty through brand image and customer satisfaction in a lowpriced cosmetic brand, as well as to examine the moderating role of gender. The results showed that perceived value positively affects brand image and customer satisfaction. Brand image positively influences customer loyalty but does not influence custom...

In this paper, the theory of customer value throughout the entire process of research, centered on how to measure customer value and develop competitive strategy with the theory of customer value. Firstly, the paper introduced the idea of “competition” to the theory of customer value measurement, pointed out that the measurement of customer value needs to select and integrate the existing metho...