The rise of an ostensibly customer-centred corporate culture in the 1980s recognised the importance of “knowing the customer”. As a result, customer information systems and associated practices of marketing, customer segmentation, and customer accounting have become significant elements in corporate customer-focus strategies. This paper discusses a range of ethical considerations that flow from...

Customer segmentation is the process of dividing customers into distinct subsets (segments or clusters) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their behavior and needs, they are likely to respond similarly to a given marketing strategy. In the marketing literature, market segmentation approaches have often been used to divide customers i...

Customer segmentation involves an identification of distinct customer groups. Traditionally, customers were segmented by some criteria such as location, type of business, and customer value. In this paper we determine a methodology for identifying appropriate customer segments by using customer satisfaction-demanding behavior that is characterized by the disparity of derived global satisfaction...

the machine made carpet industry is one of the main and most famous industries in iran and especially in the city of yazd. however there is little information about customer preferences for different attributes of this product. in this article we tried to estimate the relative importance of the main attributes affecting customer desire for purchasing machine made carpet and the utility values f...

Since sport marketing is a commercial activity, precise customer and marketing segmentation must be investigated frequently and it would help to know the sport market after a specific customer profile, segmentation, or pattern come with marketing activities has found. Such knowledge would not only help sport firms, but would also contribute to the broader field of sport customer behavior and ma...

Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interests, spending habits, and so on. One of the easiest definitions is "a group of customers with shared needs". From this definition, it's clear what we need to identify customers with shared needs. The customer segmentation...

Analysing customers in groups is one of the most fundamental issues in Marketing. It helps companies sufficiently learn from their customers, and rationally design their marketing strategies. Given a customer database with n records (customers) and m attributes (one’s characteristics) stored, different approaches can be applied to automatically segment (cluster) records in divisions. In this pa...

Customer relationship management (CRM) aims to build relations with the most profitable clients by performing customer segmentation and designing appropriate marketing tools. In addition, customer profitability accounting (CPA) recommends evaluating the CRM program through the combination of partial measures in a global cost–benefit function. Several statistical techniques have been applied for...

the rapid growing of information technology (it) motivates and makes competitive advantages in health care industry. nowadays, many hospitals try to build a successful customer relationship management (crm) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. many hospitals have large data warehouses containing customer ...

Market segmentation is a multicriterion problem. This dissertation addresses the multicriterion nature of market segmentation with a new unified segmentation model that is derived from a multiobjective conceptual framework. The unified model elegantly solves the intrinsic antagonistic problem of market segmentation by generating a set of Pareto optimal solutions that represent different tradeof...