Malangan Batik is one of the symbol Malang’s cultural identity. As an identity’s that has been inherited, batik must be able to compete and reach consumers on a wider scale. However, in fact not much demand by consumers, even younger generation Malang. Through analysis value chain, production, distribution consumption, seen scale lack interest caused internal external factors. rebranding carrie...

In this article, we suggest that our semiotic understanding of embodiment could be expanded to include a socially exalted individual, who embodies symbol. To illustrate argument, draw on an ongoing research project examines fandom rhetoric and debates around the ‘Greatest all time’ or GOAT symbol in Tennis. Grounding Bakhtin’s tri-distinctions identity, I-for-myself, I-for-other other-for-me, K...

“occupy wall street” movement which has aimed the heart of the global financial capitalist system enjoys a special significance in the perspective of social-economic- political, human rights (work force), moral and cultural heritage of nations and can be considered as a symbol of work force economic jihad in national and global level in order to realize justice and socio-economic equality. but ...

This paper presents our approach to develop a computer system that supports cross-cultural communication between clients and software designers. Communication between clients and designers often “breaks down” because the two belong to different “work cultures;” in each of which they use their own vocabularies and symbol systems. We have developed EVIDII (an Environment for Visualizing Differenc...