Behavioral constructs such as image, attitude, or (perceived) service quality used in explanatory models of tourist behavior are based on perceptual variables. In contemporary latent-variable-multiple-indicator models perceptions serve as observables linking a theoretical term such as image to the language of measurement. In tourism research image is the most widespread construct and destinatio...

In this exploratory study authors combine several approaches to explore the images of two highly attractive tourist destinations: Hawai’i and Croatia. Two convenience samples were used: the image of Hawai’i was measured among Croatian undergraduate business students, and the image of Croatia was measured among Hawaiian tourism students. Functional and psychological image components were assesse...

We suggest that differences between tourists be evaluated as part of any destination image study. In doing so, one can avoid the potential pitfall of deriving one single destination image by averaging over individuals with possibly very different perceptions. A typology of destination image measurement approaches is presented that provides a framework for the evaluation of past destination imag...

The destination image is regarded as one of the elements affecting visitors' choices in selecting tourist locations that satisfy their wants and aspirations a way corresponds to expectations such places. influences behavior by stimulating desires travel engage activities, well influencing decision-making process during pre-trip, trip, post-trip phases. also linked visitor satisfaction with rega...

This study presents a position model for evaluating the image of tourists a destination. The evaluation is based on secondary data from 1999 through 2004, using a database composed of 20,023 respondents. Data are analyzed using the K-Means data mining method. Analytical results indicate that the destination image position (DIP) model is established, and four groups of visitor are identified. Th...