This study analyzes the impact of brand extension strategies upon Competitive Advantage in Service Companies from Costumers point of View among Parsian Bank and its Affiliated Service Companies in Isfahan City. In this study, for collecting data a questionnaire was used. The samples were selected randomly. Also, SPSS and Amos software were used to analyze data and test hypotheses .The results i...

The learning objects paradigm actually drives the majority of researches and commercial developments in elearning field. Nevertheless, this paradigm has been harshly criticized due to the fact that it has not achieved the objectives proposed in its initial definition. This, together with some false assumptions surrounding the e-learning concept, have led costumers and organizations to the belie...

Networks of organizations improve the competitiveness of its member companies. Computer applications can make the competencies of organizations more visible to encourage companies to find matching costumers, suppliers, or cooperation partners. Business Finder (BF) is a tool for improving mutual awareness among small and medium enterprises (SME) in regional networks. BF is based on text matching...

Package delivery companies compete with each other and have costumers spread over wide areas. We propose a negotiation algorithm that allows companies and individual postmen to negotiate over who delivers what package. This way, package delivery can be made more efficient, yielding a higher profit and/or lower costs for all parties. Our system does not force competing companies to co-operate, b...

Following decades of stability and comfortable margins, utility companies today face strong pressure from regulatory bodies and competitors. As a response to the market dynamics, many have initiated a transformation from a “provider” to a service company, yet realize that their customer insights that would be necessary to successfully develop and market new services are sparse. We argue that th...

The future of Higher Education Institutions (HEI) depend on their ability to attract and retain students, increase recognition and prestige. In order to respond to the 'customers' increasingly demanding, HEI need to identify the key factors that influence the satisfaction of a 'customers', thereby creating competitive advantages. These determinants of satisfaction are important elements that gu...

Personal data are important assets that people nowadays entrust with cloud storage services for the convenience of easy, ubiquitous access. To attract/retain customers, cloud storage companies aggressively replicate and georeplicate data. Such replication may be over-cautious for the majority of data objects and contributes to the relatively high price of cloud storage. Yet cloud storage compan...

This paper advances an analysis of biometrics and profiling. Biometrics represents the most effective technology in order to prove someone’s identity. Profiling regards the capability of collecting and organizing individuals’ preferences and attitudes as consumers and costumers. Moreover, biometrics is already used in order to gather and manage biological and behavioral data and this tendency m...

An optimal inventory management practice is graetly needed in retail business sector because of their highly varied inventories an uncertain demand for costumers needs. With practice, identification the number goods and costs would be acurate, This research aimed to test whether factors like use oh information technology, skills knowladge, financial resouces might influence germent Tarakan. The...

This critical ethnography builds on the body of research at intersection communication studies, branding, and gentrification. The researcher examined a local restaurant's community social justice-oriented branding in gentrified neighborhoods. Observation logs, newspaper coverage, Google reviews were analyzed to understand strategies used create distinct brand that centers public sphere building...