Social marketing as a concept was developed in the 1970s to help improve overall society and bring about positive social changes. The of first presented by Zaltman, Kotler, Kaufman, their 1972 book, Creating Change. This paper addresses role with specific examples how associated educational research can be applied school libraries. is based on general principles strategies aimed at selling prod...

CONTEXT Little is known about how written family planning clinic policy regarding emergency contraception, as well as personal characteristics, behaviors and attitudes, may influence a woman to use emergency contraception. METHODS Between June 2001 and July 2002, women attending publicly funded family planning clinics in Pennsylvania were enrolled in an 18-month longitudinal study. Half atten...

BACKGROUND The first hormonal contraceptive was introduced onto the market in several countries 50 years ago; however, the portfolio of contraceptive methods remains restricted with regards to their steroid composition, their cost, and their ability to satisfy the requirements of millions of women/couples in accordance with their different reproductive intentions, behaviors, cultures, and setti...

act as barriers to contraceptive practice among men and women motivated to practice contraception.2 This expanded definition of contraceptive costs is consistent with the growing recognition that unmet need for family planning services cannot be attributed solely to inadequate access in many settings.3 Despite the general consensus that contraceptive decision-making entails weighing motivation ...

BACKGROUND American Muslim women are an understudied population; thus, significant knowledge gaps exist related to their most basic health behaviors and indicators. Considering this, we examined American Muslim women's contraception utilization patterns. METHODS Self-reported data collected in late 2015 were analyzed. Women who identified as Muslim, were at least 18 years old, sexually active...

BACKGROUND Although social norms are thought to play an important role in couples' reproductive decisions, only limited theoretical or empirical guidance exists on how the underlying process works. Using the theory of normative social behavior (TNSB), through a mixed-method design, we investigated the role played by injunctive norms and interpersonal discussion in the relationship between descr...

CONTEXT High unintended pregnancy rates, and inconsistencies between reported pregnancy intentions and contraceptive behaviors, have been well documented among young U.S. women. Women's beliefs about the benefits of childbearing and motherhood may be related to the apparent disconnect between pregnancy intentions and reproductive outcomes. METHODS Perceived benefits of childbearing and feelin...

We use an experiment based on the Relationship Dynamics and Social Life (RDSL) study of sexual behavior, pregnancy, and contraceptive use to investigate whether participation in weekly self-reports over one year result in differential effects on related behaviors and attitudes, compared to participation in a one-time follow-up interview requiring retrospective self-reporting for the prior year....

Emergency Contraception (EC) is used within a few days of unprotected sex to prevent an unintended pregnancy. About one quarter of pregnancies in south of Iran are unintended. EC is important option that women can use after unprotected sex or contraceptive failure for preventing of unplanned pregnancies and adverse maternal and perinatal health outcomes. Health staff have influence on women's c...

PURPOSE/OBJECTIVES To examine breast and ovarian cancer screening and risk-reducing behaviors of women seeking genetic cancer risk assessment (GCRA). DESIGN Descriptive, cross-sectional. SETTING An insurance-based clinic that serves high-risk patients in a southern California cancer center. SAMPLE 134 women with breast or ovarian cancer (affected group) and 80 women with a family history ...