Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i) develop a theoretical framework identifying the antecedents of a consumer’s trust and purchase in...

The This article is a continuation of the previous works related to the new rationalization and control tendencies in purchasing behavior and consumption. More precisely, it is enrolled in the perspective of the contribution to a better understanding of the postmodern consumer wisdom which continues to be met more frequently in outlets. Since there is a lack of research on consumer wisdom conce...

This systematic review research has two objectives: (a) to identify Green Marketing (GM) practices related the key variables of consumer purchasing behavior, and (b) present a model for generation sustainable value by companies based on results found. The PRISMA (Preferred Reporting Items Systematic Reviews Meta-Analyses) statement process was followed Scopus Web Science (WoS) sources were used...

Sustainable consumption and production are related to maximizing natural resource use while minimizing waste generation reduce the environment's negative impacts. There has been limited research on consumer approaches Kenya's environmental concerns, their behaviours remain unknown. This study sought assess Kenyan consumers' knowledge of green products, sustainable practices (SCP), eco-labels in...

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

Temporary price reductions (sales) are common for many goods and naturally result in large increase in the quantity sold. In previous work we found that the data support the hypothesis that these increases are, at least partly, due to dynamic consumer behavior: at low prices consumers stockpile for future consumption. In this paper we quantify the magnitude of the effect and derive the quantita...