نتایج جستجو برای: consumer brands
تعداد نتایج: 67902 فیلتر نتایج به سال:
Discrete choice models such as the multinomial logit assume that consumers choose from the full set of alternatives available to them. However, because (i) consumers may not be able to recall or recognize available brands, (ii) consumers may not have the cognitive capacity or mental energy to process information pertaining to all available brands, or (iii) careful consideration of all available...
Modern retailers typically manage thousands of individual stock keeping units (skus) and are faced with the complex task of stocking, pricing, promoting and maintaining an appropriate product assortment. This task is further complicated by the substantial heterogeneity in consumer preference for di®erent product o®erings. In this environment, it is critical that retail management has some under...
OBJECTIVE To describe trends, correlates of use and consumer perceptions related to the product design innovation of flavour capsules in cigarette filters. METHODS Quarterly surveys from 2012 to 2014 were analysed from an online consumer panel of adult smokers aged 18-64, living in the USA (n=6865 observations; 4154 individuals); Mexico (n=5723 observations; 3366 individuals); and Australia (...
In this study we compare consumer brand loyalty in online and traditional shopping environments for over 100 brands in 19 grocery product categories. The online purchase data come from a large traditional grocery retailer that also operates an online store for its products. The offline data corresponds to the exact same brands and categories bought in traditional stores by a panel of homes oper...
Unlike frequent price promotions, a publicly announced permanent price cut is more likely to cause consumers to strategically shift their decision rules to adapt to the new pricing regime. Research is needed to (1) study whether permanent price cuts cause consumer preference to shift over time; (2) examine how the price cuts affect consumer choices in the short and long run; (3) examine the dif...
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