Previous research has acknowledged flow as a useful construct for explaining online consumer behavior. However, there is dearth of knowledge about what dimensions of flow and how they actually influence online consumer behavior as flow is difficult to conceptualize and measure. This research examines flow and its effects on online consumer behavior in a unified model which draws upon theory of ...

The present paper analyzes consumer behavior as an institution defined by instrumental and ceremonial factors. The purpose of the research is to propose an alternative framework of consumer analysis. It provides empirical grounds for questioning the dominant mainstream framework and provides a scheme of analysis that allows for consumer theory to look at consumer behavior as an indicator for in...

In the last 10 years substantial research has been applied to a number of topics in consumer behavior. Most of the studies have involved concepts and propositions formulated on the basis of social psychological theories. One such theory which has been found to have applications to consumer behavior is the theory of cognitive dissonance [7, 20]. Several articles have provided critical reviews of...

The objective of this paper is to use the Wheel of Consumer Analysis to identify, cultural differences between American and Chinese people in North America regarding their car buying behavior. The study is based on the consumer behavior model proposed by J. Paul Peter and Jerry C. Olson (1994), which helps to explain the reasons for buyer behavior differences between American and Chinese people...

This paper adopted the method of user interest concept tree based on domain ontology, and proposed a multi-agent based consumer behavior forecasting model in e-commerce to overcome the limitations of traditional consumer behavior forecasting method. The model consists of multiple agents. They are consumer behavior forecast agent, user interest model management agent, monitoring agent and source...

music consumption is a new topic in the academic literature, but the consumption of music itself has been part of human culture for centuries and all human more or less listen to it in order to fill their leisure time. marketers always find it challenging to identify the best way for selling music which at the same time can be accepted by different consumers, too. so, we tried to investigate th...