One of the most important means of communication today is social networking. This study was designed to provide insights into how purchase intention influenced by consumers attitude toward online advertising and brand recognition on social networking site. A survey was conducted with facebook’s users to asses attitude toward online advertising on social networking sites, brand recognition, and ...

The intention of this paper is to discuss issues involved with ‘music’ as a system of communication; particularly those issues that suggest that music is a type language or that musical symbols can in someway be equated with linguistic symbols. The intention is ultimately to demonstrate that this fixed approach to musicality is flawed in many ways, and that this is demonstrated consistently par...

Human-agent negotiation is very important and highly complex task in electronic business negotiation. A hybrid model has been proposed to enable e-negotiation between human and software agents. In this model a human interacts with an intelligent software agent through exchange of messages to reach on an agreement. In this paper, we present a content level ontology by conceptualizing nine types ...

In this era of exponential advancements in information and communication technology, the world has witnessed a high pace contribution of technology in every filed of life. The use of mobile services for doing commerce activities is increasing day by day. Mobile companies are concerned to know the factors to increase the usage even further. This research measures the factors which foster the con...

• Travel Intention was critically complicated by numerous factors linked to COVID-19. We empirically validate Intention, Craving and Vaccine Confidence. unlike Craving, has no relationship with discuss implications for theory marketing communication strategies.

The communication between agents has some special requirements. One of them is asynchronous communication. Used communication sequence process (CSP) to descript a model of agents communication with shared buffer channel. The essence of this model is very suitable for the multi-agents communication, so it is a base for our next step job. Based on the communication model, explored the distributed...

Social Media Influencer Marketing or KOL (Key Opinion Leader) is a promotional tool for brand to hire the services of well-known celebrities community leaders promote their products and services. The influence influencers on purchasing decisions today enormous. So in this case research aims see effect relationship between variables purchase intention with influencer object being Natasha Surya a...

Identifying Communication Intelligence for Drug Adoption in India 1 D. Goswami*, 2 N. Jain, 1 D. R. Agarwal 1 Institute of Technology Management University, Gurgaon, 2 India Management Development Institute, Gurgaon, India _______________________________________________________________________________________ Abstract: Most of the researches on drug adoption concentrate on suppliers’ environmen...