G controls continue to play a large part in marketing decision making despite a movement toward deregulation. This paper focuses on one regulatory mechanism which currently affects many marketers and apparently will continue to do so in the future—the FTC advertising substantiation program. In justifying its budget to Congress, the FTC declared that one of the salient matters included in its co...

In 2004, the Federal Trade Commission brought legal action retrospectively challenging the 2000 acquisition of Highland Park Hospital by Evanston Northwestern Healthcare in Evanston, Illinois. A major issue in the case was whether the merger had resulted in improved clinical quality at Highland Park. In this paper, we report the findings of our analysis of that issue. We examined numerous quant...

The Statements of Antitrust Enforcement Policy in Health Care, issued by the FTC and the DOJ, dramatically change how the agencies evaluate physician joint venture networks. This article analyzes the Statements, providing useful guidance to the health lawyer.