The automaticity of reading is often explored through the Stroop effect, whereby color-naming is affected by color words. Color associates (e.g., "sky") also produce a Stroop effect, suggesting that automatic reading occurs through to the level of semantics, even when reading sub-lexically (e.g., the pseudohomophone "skigh"). However, several previous experiments have confounded congruency with...

To investigate the cortical basis of color and form concepts, we examined event-related functional magnetic resonance imaging (fMRI) responses to matched words related to abstract color and form information. Silent word reading elicited activity in left temporal and frontal cortex, where category-specific activity differences were also observed. Whereas color words preferentially activated ante...

The research tradition stemming from the cross-language study of color terms of Berlin and Kay (1969) and most recently embodied in Kay, Berlin, Maffi and Merrifield (1997) and Kay and Maffi (in press) has been criticized on the grounds (1) that many languages contain words which express both color and non-color properties, (2) that in many languages words which express color properties do not ...

In this paper we describe a non-parametric probabilistic model that can be used to encode relationships in color naming datasets. This model can be used with datasets with any number of color terms and expressions, as well as terms from multiple languages. Because the model is based on probability theory, we can use classic statistics to compute features of interest to color scientists. In part...

Our experiments asked whether implicit learning occurs for novel nonverbal associations. We presented subjects with color names printed in incongruent colors; subjects were asked to name the color in which the word was printed. In Experiment 1, each of 7 color words were associated with the same incongruent color across 6 blocks of trials, and then the color-word associations were abruptly chan...

Color is a critical part of objects representation as well as critical cue for recognizing objects. However, it is less clear how people represent color in memory. The present study aimed at investigating this issue. We designed a procedure based on short-term sensory memory load procedure mixed with a color-priming paradigm. Participants learned three visual stimuli (either non-words – lexical...

Although some words carry strong associations with specific colors (e.g., the word danger is associated with the color red), few studies have investigated these relationships. This may be due to the relative rarity of databases that contain large quantities of such information. Additionally, these resources are often limited to particular languages, such as English. Moreover, the existing resou...

One of the most robust findings in attention research is that the time to name a color is lengthened markedly in the presence of an irrelevant word that spells a different color name: the Stroop effect. The Stroop effect is found even when the word is physically separated from the color, apparently indicating that words can be read outside the focus of spatial attention. The present study criti...

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