Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Randomly Utility Maximizing (RUM) discrete choice models that have been applied to this problem mig...

logit models are one of the most important discrete choice models and they play an important role in describing decision makers’ choices among alternatives. in this paper the multi-nominal logit models has been used in mode choice modeling of isfahan. despite the availability of different mathematical computer programs there are not so many programs available for estimating discrete choice mode...