نتایج جستجو برای: cause brand alliance
تعداد نتایج: 451590 فیلتر نتایج به سال:
Wireless local area networks (WLANs) based on WiFi technology have become a standard part of life for many, whether integrated within a home television or a radio-controlled drone helicopter. Th e latest commercially available version of WiFi, based on the Institute of Electrical and Electronics Engineers (IEEE) 802.11ac standard, provides signifi cant connectivity improvements. In addition, it...
– In the Shadows of State and Capital: The United Fruit Company, Popular Struggle, and Agrarian Restructuring in Ecuador, 1900-1995, by S. Striffler. Durham & London: Duke University Press, 2002. – Banana Wars: Power, Production, and History in the Americas, edited by S. Striffler and M. Moberg. Durham: Duke U.P., 2003. – Banana Wars: The Anatomy of a Trade Dispute, edited by T.E. Josling and T...
Abstract Research suggests that social media consumer activism can be motivated through multiple microlevel action frames (MAFs – or simply, microframes). In this study, we examine an online campaign against the supermarket chain Carrefour in Brazil and develop a typology of microframes emerged during episode activism. We leverage Twitter data to illustrate distinction between cause-oriented (c...
Abstract The purpose of this paper is to analyze how corporate image may mediate the effects cause-related marketing on consumer behavior, aiming expand existing literature in field social responsibility. Altruism was used as a moderator proposed relationships. conceptual model presents 7 hypotheses, and testing based sample 463 valid respondents from Brazil Portugal. Data collected through an ...
Vulnerability is one of the key factors that cause security incidents and has become a major international threat to network security. Vulnerability is a weakness which allows an attacker to reduce a system's information assurance. Vulnerability disclosure or the disclosure of a vulnerability is the revelation of a vulnerability to the public at large. Previous work like Common Vulnerabilities ...
Strategic alliance promotes enterprise resources sharing and enhances the competitiveness of the marketplace. Therefore, finding a mutually beneficial partner to make a strategic alliance is an important issue for various industries. The aim of this paper is to propose a suitable method based on Grey theory and Data Envelopment Analysis (DEA). A method predicts future business and measure opera...
Cigarette Brands, Social Function of the Brand, Disuse and Expiry, Administrative Limitation imposed by ANVISA, Flavoring Additives, Absence Just Cause for Disuse, Brand Fame depends on Evidence, Proportionality, Non-proprietary Owner vs. Non-Owner Owner. Prevalence right those who assign a social function to brand.
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