The process of globalization and rapid technological developments are causing rapid changes in markets. Successfully in challenging markets of the future requires an informed and ready to respond quickly. The aim of this study is to evaluate and prioritize the organizational strategies of sales and distribution of Kalleh Company in Gilan. In order to analyze the strengths, weaknesses, opportuni...

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In this editorial accompanying the special section on Marketing Science in Emerging Markets (MSEM), we describe how research on emerging markets can contribute to richer theoretical and substantive understanding of markets and marketing. Such research can also aid in providing managerial guidance on how to operate in emerging markets. We conclude with a description of the selection and review p...

In this paper, a very efficient method, called single matrix block analyzer (SMBA), has been developed to determine relative permeability and capillary pressure curves from spontaneous imbibition (SI) data. SMBA mimics realistically the SI tests by appropriate boundary conditions modeling. In the proposed method, a cuboid with an identical core plug height is considered. The equal dimensions of...

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Ca...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

Background: Hemoglobinopathies are the commonest single gene disorder in human that affect hemoglobin production and function that occur when mutations alter the amino acid sequence of globin chains. The purpose of the present study was to evaluate the prevalence of hemoglobninopathies detected by capillary electrophoresis method in individuals referred to Masjed-Soleiman health centers by capi...