نتایج جستجو برای: brand identity
تعداد نتایج: 166318 فیلتر نتایج به سال:
The aim of this study was to develop the structural interpretive model of factors affecting brand identity of handball in Iran. It was an applied study in terms of objectives and a descriptive-analytical study conducted as a field. The statistical population consisted of experts in brand and sport management. 25 experts were selected as the sample by purposive sampling method. The required dat...
This research examined the role of brand attachment power in the brand equity of international higher education. An applied research method as chosen for this study. A descriptive correlational-survey method was used for data collection. The statistical population of the study included all non-Iranian students whose place of residence is outside Iran's borders but have studied at one of the i...
Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer. Customer understanding about a brand is far more important than what is expressed as brand reality. Thus, developing an appropriate personality for creating a compatible image of the brand in the cust...
Many branding consumer-based models focus on analysing the influencing effects of the brand; however, not in relation to Generation Y. Given the size and influence of Generation Y, and that a number of brands (i.e. Red Bull) focus specifically on capturing Generation Y, increasingly their relevance to branding practitioners and branding academics is being realised. This study examines the relev...
This study aimed to examine the effect of Brand Identity on Awareness among ASNs in Blitar Regency. The population used was 105 populations with 86 samples that fit criteria, namely ASN and users wardah cosmetics. Primary data is taken using a questionnaire distribution Likert scale 1-5. approach an associative quantitative approach. tests carried out are validity tests, reliability normality s...
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