As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the...

This study used a B2C e-commerce simulation in an effort to validate two Web site usability instruments. The results of the confirmatory factor analysis found the first instrument exhibited moderately acceptable measurement properties, while the second instrument displayed poor validity for the suggested dimensions. Attempted validation of these instruments and the subsequent development of a m...

This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agentbased simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to ...

This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agent-based simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to...

Many businesses today are using the World Wide Web (WWW) to create a compelling presence and this phenomenon is projected to sustain in the near future. Organizations are increasingly using websites not only to capture but also to build relationships with their desired markets. However, research into the effectiveness of B2C websites remains highly fragmented and user-centric, ignoring the view...

Four main areas were identified in a meta-analysis of critical themes of electronic commerce (e-commerce): business-tobusiness (B2B), business-to-consumer (B2C), strategy, and technology adoption (Wareham, Zheng, and Straub, 2005). Consumer-to-consumer e-commerce was only mentioned in the realm of online auctions. However, C2C e-commerce can encompass much more than just auctions. The question ...

With the unprecedented growth of the Internet, business -to-consumer (B2C) commerce has grown to vast proportions. However, after years of practice, how to promote consumers’ trust towards their storefronts is still the most critical challenge for B2C online merchants (Hoffman and Novak 1996, Jarvenpaa et al. 2000, Kovar et al. 2000). Presently, the main strategy for online B2C merchants is to ...

This paper develops and tests a model examining the relationship between firm globalization, ecommerce adoption and firm performance, using data from a large-scale cross-country survey of firms from three industries. We find that globalization leads to both e-commerce adoption and improved performance, measured as efficiency, coordination, and commerce (sales and market position). E-commerce ad...

There are more than 123 million web netizens in China, but B2C electronic commerce is still moving at a slow pace, the main problem is that B2C website has not been customized for customercentric service. This paper intends to solve the problem that technology is not in tuned with customercentric service that focusing on the design of websites. This paper presents a customercentric service fram...

Present study analyzes the state of the art of autonomous software agents represents modern e-commerce concentrating particularly on the business-to-consumer (B2C) and business-tobusiness (B2B) aspects. Currently, however, most applications are either B2C or B2B and, therefore, these are the two applications that we focus on here according to agent prospective. MAS model has been extensively us...