In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook. We find evidence that social advertising is effective, and that this efficacy seems to stem mainly from the abilit...

We consider a setting where agents select among competing products of unknown quality by costly sequential search. The agents are active on an online social network, and late movers benefit from possibly being able to see early movers’ purchase decisions. In this setting we consider the impact of advertising by firms, and the incentives of the underlying social network platform. We consider dis...

We introduce an extension to the spatial model of interaction for CVEs called third party objects that provides support for contextual factors in awareness calculations and that enhances scaleability. Third parties can have two effects on awareness' attenuation or amplification of existing awareness relationships; and the introduction of new aggregate awareness relationships We propose a range ...

Introduction: Nowadays, Imaging of the myocardial perfusion (MPI) using the single photon emission tomography (SPET) in the diagnosis of coronary artery disease, especially myocardial ischemia, is of great importance. In contrast to the coronary artery angiography, MPI is non-invasive, less expensive and more physiological. Unfortunately, this image is affected by the some artifacts. Thes...

Purpose: Fiber carbon is the most common material used in treating couch as it causes less beam attenuation than other materials. Beam attenuation replaces build-up region, reduces skin-sparing effect and causes target volume under dosage. In this study, we aimed to evaluate beam attenuation and variation of build-up region in 550 TxT radiotherapy couch.Materials and Methods: In this study, we ...

currently available non-invasive clinical methods for diagnosing osteoporosis are mainly associated with ionizing radiation. ultrasonic assessment of bone disease is a more recent technology. a theoretical explanation for the relationship between ultrasonic parameters and bone structure is necessary. thus, two types of bone samples of perspex (hap) and perspex-glass beads were produced. each ty...

introduction: nowadays, imaging of the myocardial perfusion (mpi) using the single photon emission tomography (spet) in the diagnosis of coronary artery disease, especially myocardial ischemia, is of great importance. in contrast to the coronary artery angiography, mpi is non-invasive, less expensive and more physiological. unfortunately, this image is affected by the some artifacts. these arti...

Introduction: The main goal of SPECT imaging is to determine activity distribution inside the organs of the body. However, due to photon attenuation, it is almost impossible to do a quantitative study. In this paper, we suggest a mathematical relationship between activity distribution and its corresponding projections using a transfer matrix. Monte Carlo simulation was used to find a precise tr...

Introduction: Photon attenuation in tissues is the primary physical degrading factor limiting both visual qualitative interpretation and quantitative analysis capabilities of reconstructed Single Photon Emission Computed Tomography (SPECT) images. The aim of present study was to investigate the effect of attenuation correction on the detection of activation foci following statistical analysis w...

Introduction: To date, gold nanoparticles (GNPs) have been demonstrated to have great potential as contrast agent for CT imaging and therapeutics. This study was designed to evaluate any effect on X-ray attenuation that might result from using GNPs with a variety of size, surface chemistries and shapes.   Materials and Methods: Spherical GNPs and gold nanorod...