نتایج جستجو برای: advertising sessions sanders and stappers
تعداد نتایج: 16831898 فیلتر نتایج به سال:
plagiarism in esl/efl learning contexts has been established as a dynamic and multi-layered phenomenon and has become a topic engaging many researchers in a heated debate in recent years. comparisons of student-generated texts with their source texts have shown that students rely on source texts in their writings and copying is a major strategy used by both l1 and l2 writers. in our country a...
Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...
vocabulary as a major component of language learning has been the object of numerous studies each of which has its own contribution to the field. finding the best way of learning the words deeply and extensively is the common objective of most of those studies. however, one effective way for achieving this goal is somehow neglected in the field. using a variety of activities such as games can r...
elasticity in an indicator of price sensitivity and its psychological basis has largely been neglected. some scholars in consumer psychology show that advertising decreases price elasticity, while others found a positive relationship between advertising and price elasticity. We hypothesize that two psychological variables, namely set size (in memory) and relative strength of preference (constru...
Regarding the importance of handmade carpet advertising, variety of advertising tools and financial resources limit, prioritization of the tools by expert opinion can be effective in programming and planning on carpet artisan. Two main objectives are to be achieved in this research. The first objective determining importance factor of evaluation indices of handmade carpet advertising tools and ...
This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...
X iv :a st ro -p h/ 04 09 37 9 v1 15 S ep 2 00 4 Strong-Field Tests of Gravity Using Pulsars and Black Holes M. Kramer, , D. C. Backer , J. M. Cordes , T. J. W. Lazio § , B. W. Stappers ‖ S. Johnston ∗∗ University of Manchester, Jodrell Bank Observatory, Jodrell Bank, UK Department of Astronomy, Univsersity of California at Berkeley, Berkeley, CA, USA Department of Astronomy, Cornell University...
Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...
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