As the world of advertising is shifting from physical media and television to online and mobile mediums, it is essential that webpage designers plan for and incorporate advertisements into website design decisions. The design of a web page influences the engagement of visitors on the web page as well as the success of the website in terms of serving its content to its audience and in terms of a...

Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement.  Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...

This study aimed to investigate the importance of managing perceived information quality in open knowledge sharing Q&A services. Especially, advertisement placement inside information is examined whether it has the effect on changing users’ perceived information quality, satisfaction, and behavior intention. One of the Q&A samples was randomly shown to the respondents, and their perceptions wer...

background: public service advertising (psa) is a public interest message disseminated in the form of an advertisement communication and its main purpose is to promote public behavioral changes regarding a social issue. korea centers for disease control and prevention (kcdc) has been delivering psa by various media. however, the effect of psas has never been evaluated. the purpose of this study...