current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...

5 We consider the problem of marketing a new product in a population 6 modelled as a random graph, in which each individual (node) has a 7 random number of connections to other individuals. Marketing can 8 occur via word of mouth along edges, or via advertising. Our main 9 result is an adaptation of the Miller-Volz model, describing the spread 10 of an infectious disease, to this setting, leadi...

positive word-of-mouth (p-wom) has a strong influence on purchase decision of new customer. today, firms try creating loyal customer with positive wom and use from this competitive factor in increasing their market share. this research showed that website usability (wu) has a positive effect on customer satisfaction (cs), and also this element have a positive effect on customer loyalty (cl). cs...

As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word ...

This paper analyzes a model of rational word-of-mouth learning, in which successive generations of agents make once-and-for-all choices between two alternatives. Before making a decision, each new agent samples N old ones and asks them which choice they used and how satisfied they were with it. If (a) the sampling rule is “unbiased” in the sense that the samples are representative of the overal...