This study aims to determine the effect of service quality, E-WOM, and perceived value on customer satisfaction Bakauheni-Palembang Toll Road. uses quantitative methods. Data collection technique using a survey method with an instrument in form questionnaire. The sample this amounted 200 respondents who have used Road at least twice last year. Use SPSS 22 version Lisrel 8.8 SEM (Structural Equa...

Purpose This study aims to investigate whether the antecedents of co-creation influence braggart word-of-mouth (WoM) in a participative leisure context, theorising concept co-created food well-being and highlighting implications for interactive experience co-design. Design/methodology/approach A sequential mixed-method approach was used test theoretical model; 25 in-depth interviews with cookin...

In this study, blog data were collected and network parameters were captured to represent three common measurements of online Word-Of-Mouth: intensity, influence level, and dispersion. These parameters were then analyzed using a General Estimating Equation (GEE) model to test their effects on average weekly movie box office receipts. Findings indicated that all three parameters were significant...

Recent years have witnessed the explosive growth of research on online social networks (OSNs), which provide a perfect platform for observing the Word-of-Mouth (WOM) propagation. However, recent research regarded OSNs as homogeneous networks, while the real-world OSNs are heterogeneous. This paper considered the heterogeneity of OSNs, proposed a WOM propagation model called HOSN to simulate WOM...

Social broadcasting networks like Twitter in the U.S. and “Weibo” in China are transforming the way online word-of-mouth is disseminated and consumed in our society. We investigate whether and how Twitter WOM affects movie sales using publicly available Twitter data and common text mining algorithms. We find that more Twitter WOM messages always leads to more movie sales, however, the magnitude...

Service quality, price, customer satisfaction and word of mouth (WOM) appear to be the most important variables in today’s business market, many researchers have focused their attentions on relationships. This research aims test influence service quality price WOM, as well mediation effect relationship between with WOM. Using accidental sample method, this study collects data from 315 responden...

The aim of this article is to gain a deeper understanding fashion events marketing from sponsor's perspective and its influence on customers society. We firstly seek investigate what are the main objectives brands when they decide sponsor events; secondly, factors enhance customer engagement with sponsoring brands; finally, most effective pathways generate e-WOM in context events. In order answ...

We collect Word-of-mouth (WOM) data on movies from Twitter and employ both a time-series model and a dynamic panel data model to study the influence of WOM on movie box office revenues. Compared with most previous literature that measures WOM through its volume or dispersion, we directly measure the number of recipients of each WOM message using the unique social structural information on Twitt...

Abstract The authors synthesize research on the relationship of customer satisfaction with customer- and firm-level outcomes using a meta-analysis based 535 correlations from 245 articles representing combined sample size 1,160,982. results show positive association customer-level (retention, WOM, spending, price) (product-market, accounting, financial-market performance). A moderator analysis ...