An electronic commerce marketing channel is fully mediated by information technology, stripping away much of a product’s physical informational cues, and creating information asymmetries (i.e., limited information). These asymmetries may impede consumers’ ability to effectively assess certain types of products, thus creating challenges for online sellers. Signaling theory provides a framework f...

An electronic commerce marketing channel is fully mediated by information technology, stripping away much 17 of a product’s physical informational cues, and creating information asymmetries (i.e., limited information). 18 These asymmetries may impede consumers’ ability to effectively assess certain types of products, thus creating 19 challenges for online sellers. Signaling theory provides a fr...

This paper provides a better understanding of the impact of e-quality on customer satisfaction which leads to the retention of loyal customers to airline e-ticketing websites. In this paper website quality is divided into three levels including: “website performance”, “website information” and “website online service”. Three sets of E-SERVQUAL criteria are chosen following a review of prior air...

Nowadays, the growth of e-commerce industry is at peak level. To compete with other e-commerce firms and for enhancing the quality of a commercial website, design and evaluation measures have been becoming the key elements. To improve the services of websites both in terms of quality and usefulness, one needs measurement and models that quantify various attributes of websites. After designing a...

In the early days of e-Commerce, web designers follow their intuition of how the website should look like. Further development of web design have seen for instance Nielsen’s heuristic, which resulted designers to focus mainly on cognitive functionality and usability. However, as technology advances and e-Commerce matures, the affective quality has become important than ever. Affect has been pro...

The success for a company performing E-commerce operations on the web is greatly depending on the quality of its website design and its determinants. The literature mentioned that the determinants of a quality website deigns are; Website Interface, Reliability, Customer Service/Customer Satisfaction, Security and Privacy and E-trust. The purpose is to see the effect of these website design and ...

The success for a company performing E-commerce operations on the web is greatly depending on the quality of its website design and its determinants. The literature mentioned that the determinants of a quality website deigns are; Website Interface, Reliability, Customer Service/Customer Satisfaction, Security and Privacy and E-trust. The purpose is to see the effect of these website design and ...

The success for a company performing E-commerce operations on the web is greatly depending on the quality of its website design and its determinants. The literature mentioned that the determinants of a quality website deigns are; Website Interface, Reliability, Customer Service/Customer Satisfaction, Security and Privacy and E-trust. The purpose is to see the effect of these website design and ...