The paper reports results from a pilot study into marketing assets and capabilities. Empirical work conducted in the UK and Austria is used to test a set of items for measuring these marketing resources using confirmatory factor analysis. The resulting scales are both conceptually and empirically validated and shown to offer excellent levels of reliability.

In the early years of online retailing, having an presence and low prices were believed to be key drivers success. More recently, electronic service quality has become essential as marketing strategy. Online stores provide higher create customer loyalty, improve satisfaction keep a lasting competitive advantage. Despite its recognized significance, there are few comprehensive empirical research...

This article is the second of two on the use of confirmatory factor analysis (CFA) as a method to assess construct validity. The construct validation criteria required by the conventional MTMM approach are satisfied only by certain ideal data sets, such as those in which the method variance of measures is very low. The CFA approach to multitraitmultimethod (MTMM) data is more general, in that v...

This study attempts to validate the consumer-oriented criteria list, developed by Wang et al. (2010), for selecting online travel shopping sites. Based on a sample of 985 respondents, confirmatory factor analysis was employed to test the factor structure and assess the reliability and validity of the list. The results support the list developed by Wang et al. (2010) and claim the list can be fu...