The Preman Pensiun cinema in the episode Return to Fitri has vital elements of pull religion so that humans return Him. purpose this study is interpret cultural signs visually. Using a critical paradigm with visual semiotic method both structural and poststructural, researcher uses post-semiotic approach rooted postmodernism image author refers from Sinema Fitri. study's results, perspective se...

What does specificity of visual media mean as concerns semiotic theory of signification today? Not much, apparently. Whereas in the text analytic semiotics of the Sixties and Seventies, media specificity was seen as a dominant “code” which therefore was to be given primary focus and which gave rise to specialised semiotics of “Cinema”, “Theatre”, “Architecture”, etc., this seems later to have b...

Despite early and ongoing calls for a systematic engagement with history, social semiotics has largely emphasized research on the synchronic rather than diachronic dimensions of meaning-making. And while ‘instability’ semiotic practices (see Kress’s Multimodality: A Social Semiotic Approach to Contemporary Communication, 2010) importance change Van Leeuwen’s Introducing Semiotics, 2005) have be...

Emotionally stirring imaginative narratives help us to make sense of the human condition, including elements of life such as the nature of tragedy, joy, and compassion. Such issues, including happiness and beauty, are seldom interpreted as having much to do with computation. This paper presents an approach to computational narrative that emphasizes meaning and imagination. This approach is base...

The growth of technological innovations, internet developments, and their (web) applications has raised a definite issue on retaining the web interface quite understandable. Moreover, a need is also being felt on developing suitable and coherent guidelines for designing interface to swell the user interpretability of web signs. These design principles are semiotics by nature and semiotics is th...

To what extent is semiotics an appropriate model for understanding material culture meaning? The answer to this question, of course, depends upon the kinds of semiotics that one is talking about. In our article we argue that Saussurean and post-Saussurean approaches favored by some Postprocessualists are incomplete and advocate an alternative approach inspired by the ‘other father’ of semiotics...

If an ‘ideology’, in its broadest sense, is ‘a system of ideas’, semiotics, the study of sign systems, is predestined to make essential contributions to the study of ideologies. The semiotic approach to the study of ideology begins with an investigation of the concept itself, which has changed considerably in the course of its history. Theoretical semiotics has studied signs of ideologies and i...

This study investigates the effects of gaze and product salience in visual content, which can build engagement on social media. The variables used were semiotics, digital engagement, attitude, purchase intention. Two hundred participants recruited using Amazon Mechanical Turk. To see interaction between salience, a 2x2 experimental design was used. Regression to relationship with attitude offer...

The use of semiotics has been proposed in studying the ways in which information is mediated in computer systems, particularly in user interfaces. Goguen's algebraic semiotics provides a formal tool for studying the systematic use of signs in computer systems, and for presenting formal comparisons of diierent interface designs. The formal elements of algebraic semiotics make it a kind of algebr...

The article reflects on a research project analysing 300 years of the practice ofconstraining feminine torso, aiming at presenting theories supporting investigationto expose how their intersection and articulation could become method for fashionobjects. Stemming from semiotics works concerned with plastic objects, mainlythe proposed by Greimas further developed Floch Oliveira, we present anaddr...