Educational technology is increasingly used in multicultural contexts and across national cultures. Educational technology users with different national and professional backgrounds may, however, exhibit different attitudes towards technology. Previous research provides isolated evidence of the relationship between learning technology acceptance and culture, and so an overall picture is missing...

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences—namely, age, gender, and experience—are hypothesized to moderate the effects of these constructs on behavioral intention ...

Adoption and acceptance technology have been studied several decade ago. Unified theory of acceptance and use of technology (UTAUT) proposed by Vankatesh (2003) is the updated theory researcher use in order to exploring and investigate the behavior of individual towards use and acceptance technology. The original article has already been cited by a large number of studies and hence it appears t...

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences—namely, age, gender, and experience—are hypothesized to moderate the effects of these constructs on behavioral intention ...

The massive growth in digital devices and communication has spotlighted the wisdom of doing financial transactions through online banking. In developing Asian economies, online banking technology can strengthen financial systems by developing a solid connection between financial institutions and the local populace. Technology acceptance studies are under-researched in this region, especially wi...

Much of the research effort in the area of technology acceptance has been directed to investigating the effects of various variables operating at the individual-level without considering the conjoint effects of group-level variables on individual acceptance. The present research addresses this issue by proposing a group-level variable, organizational facilitating conditions, and examining its e...

The purpose of this study is to evaluate TAM and UTAUT’s applicability in Korean smartphone users. To accomplish this objective, this study reviews various literatures and is developed a research model based on TAM(Technology Acceptance Model) and UTAUT(Unified Theory of Acceptance and Use of Technology). To examine the research model, we collected data at Jinju area in Korea. We used a structu...