This paper examines the moderating role of customer dependence in relationship marketing. Data were obtained from a sample of 289 wealth managers. The findings indicate that a relationship model is more adapted in the high dependence context than in the low dependence context in which a transactional model is more suitable. Dependence is regarded by various researchers as central in explaining ...

The paper positions the passenger sea ports in the context of cruise tourism on the basis of e-services they offer. The e-services of eleven passenger ports are categorized and then quantitatively evaluated by binary and ranking approaches. In general, the port e-services might be categorized according to their functionality as navigational, ship and passenger-related ones, logistics, business,...

The electronic markets hypothesis holds that information technology use influences the dismantling of vertical firm boundaries because of reductions in the cost of transactions between firms. Anecdotal evidence of merger and alliance activity for information goods producing firms seems to be at odds with these predictions of an IT-driven rise in vertical market coordination structures. An inter...

In Frequent Itemset Mining each item in transaction is represented by a binary value means 1 for present and 0 for absent. But There are several other parameter are also important like quantity, price or and profit of each item. Quantity, price or and profit these parameter are important in retail markets to find high utility itemset. High utility item set are those items which have utility val...

Transactional memory is an appealing technology which frees programmer from lock-based programming. However, most of current hardware transactional memory systems are proposed for multi-core processors, and may face some challenges with the increasing of processor cores in many-core systems, such as inefficient utilization of transactional buffers, unsolved problem of transactional buffer overf...

Transactional programming promises to substantially simplify the development of correct, scalable, and efficient concurrent programs. Designs for supporting transactional programming using transactional memory implemented in hardware, software, and a mixture of the two have emerged recently. To our knowledge, nobody has yet addressed issues involved with debugging programs executed using transa...

Multinational enterprises’ increased dependence on work-enabling technologies to manage global operations may contribute foreign subsidiary employees’ techno-stress (i.e., stress from interacting with technology). However, have either a positive or negative effect employee and customer engagement, depending the employee's appraisal of techno-stressors. Drawing transactional theory, authors prov...

Trade fairs play an important role in marketing. In many cases, exhibitors view trade fairs as an opportunity for transactional selling, and thus may overlook opportunities that exist for initiating and building relationships with key accounts. This paper maps exhibitors’ and visitors’ exhibition objectives against key account management (KAM) activities, and in particular examines the role tra...

Web Mining is an enormous field that helps us to understand range of concepts of different fields. Web Usage Mining Techniques are attempted to motive about diverse materialized issues of Business Intelligence which include marketing proficiency as domain knowledge and are specifically designed for electronic commerce purposes. The growing reputation of e-commerce makes data mining requisite te...