Tourists from different cultural backgrounds have perceptions of the image a tourist destination. This paper aims to investigate destination (TDI) national perspective and see whether there exists influence culture on visitor segment’s as well their travel behavior satisfaction. Barcelona Chinese market are utilized present an empirical discussion study. Based results qualitative method previou...

Marketing added value is one of the key concepts of successful differentiation in an increasingly competitive tourism market. This paper examines the impact of perceived added value as a source of differentiation on the competitive advantage of urban tourism destinations. The main goal of the paper is to determine that tourists who perceived partial components of added value in destinations giv...

Loyal users are vital to the future of B2B platform with rapid development and intensive competitions. This study examines how network externality, in terms of direct network externality and indirect network externality, enhances B2B platform users' perceived value, and how such perception of value, in turn, influences their satisfaction and loyalty. First, we develop a conceptual model to desc...

customer satisfaction is a critical element for excellence and achievement of anyorganization in a competitive environment. mosques as a nonprofit-religious institutionshould pay attention strongly to satisfying their customers namely prayers, so they cansurvive in a competitive environment of culture. present study aims to design a modelof determinants of people satisfaction to mosque and thei...

The purpose of this study is to analyze the cognitive tourists for Penghu Ocean Firework Festival attraction situation. There is also analysis of attraction, service quality, and perceived value for behavioral intention. This study used questionnaires to the island of Taiwan to the Penghu ornamental Penghu Ocean Firework Festival targeting tourists, adopted the designated non-random sampling in...

In Indonesia, halal tourism started to develop, this is happening because of the increasing number tourists who are interested in tourism. Researchers want contribute field marketing management, especially those related Samples from study were 189 visitors, an accidental sampling technique. The results showed that: Destination Image has a significant effect on Perceived Value, Islamic Value no ...

The emergence of social media has revolutionized tourists’ decision-making processes and behaviours. This study focuses on the effect user-generated content (UGC) tourist loyalty behaviour by examining structural relationships between destination image, satisfaction, revisit intention, word-of-mouth (WOM) publicity. Data were collected from domestic tourists to Gulangyu, a World Heritage Site i...