The purpose in this study was to understanding the relationship among the attitude, behavior loyalty, sponsorship awareness, attitude toward the sponsor and purchase intension of the both actual sponsor for the team Sport Lisboa e Befica (SLB) in Portuguese soccer league. Data were collected by fan of the soccer team. The data was used conform factor analysis (CFA) to testing the significant of...

A flexible optical node architecture employing software-defined modulation-flexible universal transceivers is presented for beyond 100G flexible grid optical networks. Hitless spectrum defragmentation using synchronous bandwidth-variable WSS control is supported for inservice resource optimization. 1. Flexible optical node architecture employing modulation-flexible shared universal transceivers...

Megaprojects are failing at a rate that affects national economies as well millions of people. The role the executive project sponsor is merely one decisive factors in success these projects, but it still much neglected management literature. This paper investigates attributes required by sponsors megaprojects. reports on perceptions 26 executives who played key roles six recently completed fin...

In 2010 sponsored search advertisements generated over $12 billion in revenue for search engines in the US market and accounted for 46% of online advertising revenue. A substantial portion of this revenue was generated by the sale of search keywords using an auction mechanism. We analyze a game-theoretic model to understand the interplay between organic and sponsored links in keyword auctions. ...

Corporate sponsorships are vital to the success of minor league sport businesses. As competition for sponsorships intensifies in these venues, there is a need for minor league sports to demonstrate a return on the sponsorship investment based on fan purchase intentions and behaviors. Prior research has identified fan involvement, goodwill, and sponsor attitudes as key predictors of fan purchase...

A k-fold coloring of a graph is a function that assigns to each vertex a set of k colors, so that the color sets assigned to adjacent Contract grant sponsor: NSFC; Contract grant number: 10671033 (to W.L.); Contract grant sponsor: National Science Foundation; Contract grant number: DMS 0302456 (to D.D.L.); Contract grant sponsor: National Science Council; Contract grant number: NSC95-2115-M-110...

Existence of an adequate project champion role has been identified as a critical success factor in ERP implementation projects. However, the figure of the project champion is not yet quite well understood. Some authors relate it with the project sponsor figure while others relate it with the project manager figure. This paper tries to clarify these concepts. Our research framework has been base...