There is growing evidence that customer satisfaction is a driving force behind firm’s business competitiveness and performance (Parasuraman et al., 1985, 1988; Zeithaml et al., 1996). This is absolutely true in the case of tourism, where there is a wide application of concepts, models and tools aimed to evaluate customer satisfaction. It is recognized in fact that, in order to identify the stre...

Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from perspective of customers—visitors. The aim this paper is therefore verify and modify model customer-based a tourism destination (CBBETD) its attributes Croatia Czech tourists, among whom primary research was conducted using CAWI method ...

Although social media-based brand equity has become a vital area of interest for managers, insights into its destination-based dynamics and applications remain scarce, specifically in the destination context. To address this gap, we develop test theoretical model to investigate role marketing organization-generated tourist-generated media communication determine awareness image Gilgit-Baltistan...

Urban river tourism can benefit considerably from nighttime business; however, few studies have examined tourist loyalty in the context of urban waterfront night cruises (UWNCs). This study aims to investigate how perceived value influences UWNC by conducting a fuzzy set qualitative comparative analysis 372 questionnaires collected cruise patrons. reveals that tourists is influenced seven exper...

Brand loyalty is a long-term strategy to gain competitive advantage in tourist destinations during the Covid-19 Pandemic era, which demands more efforts for destination managers survive. On other hand, dimensions used measure brand cannot yet be agreed upon because of complexity and diversity perceptions. The purpose this study was determine: (i) Bali as destination; (ii) made develop tourism P...