This article presents a case study of a marketing audit of the Lee County Library System, a rural public library system located in southwest Georgia. Marketing audits are an underutilized but needed tool for public libraries. In this audit, the library system’s mission, goals, environments, community and employee demographics, and a SWOT analysis were evaluated, resulting in several recommendat...

Small and Medium scale Enterprises (SMEs) playing a vital role in nation’s economy. Many studies have demonstrated the positive impact of Total Quality Management (TQM) practices on Small and Medium scale enterprises. These have relied on manager’s self assessment of performance in reaching the objectives of study. It is also observed that many SMEs are ineffective and some are closed down. The...

The popularity of the Internet as an information source has grown extensively. Its shear expanse and convenience is ideal to disperse information. More and more online services have now become available such as online banking, e-government, e-learning and e-commerce. Our interest lies with e-learning and in particular with the delivery of course material online. Strategic management can be unde...

Paper deals with analysis of strategic management methods in non-profit making organization in the Czech Republic. Strategic management represents an aggregate of methods and approaches that can be applied for managing organizations in this article the organizations which associate owners and keepers of nonstate forest properties. Authors use these methods of strategic management: analysis of s...

This study uses SWOT analysis to explore perceptions of differential administrative placement of the Information Systems academic discipline within four universities across two countries, Australia and Korea. The analysis provides a useful basis for decision makers to exploit opportunities and minimize external threats. The study also offers useful insights for Information Systems academics con...

Iranian Red Crescent Society is a charitable and nonprofit organization playing an active role in publicbenefiting and humanistic affairs and services offered for rescue operations. The prospect of this society has been mentions as Red Crescent Society should be accountable for all kind of events in all parts of Iran with the highest possible efficiency and with minimal time required for servic...