R ecently, companies have been experiencing a period where the corporate identity landscape has become more active and more crowded. For example: • Mergers, spin-offs, acquisitions, and alliances have led to many new or meaningfully changed companies, in turn calling for new identities by name and/or business focus. • The proliferation of dot.com and new technology companies created many new (a...

corporate support for entrepreneurship is the most important element for the development of corporate entrepreneurship and is considered as one of the main corporate entrepreneurial antecedents. it involves trust in corporate staff and training them for promoting recognition of opportunities, exploring new and valuable resources, innovative productions and profit-making processes. corporate sup...

This paper examines almost 30 years of disputation concerning the disposal of the world's largest stockpile of the toxic organochlorine, hexachlorbenzene. It describes the study of a chemicals company in its attempt to manage the disposal of the toxic waste in a collaborative fashion with government, environmentalists and the local community. The study describes the new processes and structures...

 Strategic planning aims to harness a company’s core competencies to capitalise on identified environmental opportunities and minimise or avoid environmental threats.  As marketing managers bridge the gap between company, customers, competitors and channels of distribution, they not only manage their marketing strategies, but also tend to be highly influential in business and corporate strate...