The desire to understand and interpret the underlying mechanisms involved in creation reception of literary texts, influence these on human cognition goes back at least Aristotle’s Poetics. However, last century has witnessed a vast variety approaches understanding literature: plethora theories such as feminist, post colonialist, queer reader response well some practical ways analysis interpret...

This paper displays the ideological positioning as found in Rudyard Kipling’s poem If. It is a published 1910. presents embedded ideologies and shows how poet used available linguistic resources to achieve his goal. The models of analysis adopted are Critical Stylistics proposed by Lesley Jeffries (2010) Stylistic Analysis submitted McIntyre (2010). aims at identifying poet’s beliefs show that ...