background: work clothing can limit heat exchange between humans and the environment and cause thermal strain and heat-related disorders in workers. it can thus reduce both efficiency and productivity. the purpose of this study was to examine the effects of work clothing material on physiological strain index (psi) in climatic chamber. methods: an interventional study was conducted on 18 male s...

The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...

this article attempts to study the meanings and significations of women’s clothing in a particular cultural/social space, namely kermanshah city. this city is highly heterogeneous religiously, ethnically and culturally has got a very complicated social stratification. women’s clothing, being problematic due to interweaving of traditional/modern aspects of lifestyles in iran, is a sign with vari...

The development of Muslim fashion has created a community that calls itself the hijabers community, namely group women who wear fashionable clothes with various styles and knick-knacks for their headscarves. On other hand, people's preferences importance halal are main factors in choosing products, convenience, product quality, price. research method used is library or literature study, which c...

This paper starts with the current development of clothing industry in China and uses a research method literature analysis case comparison. The problems uneven categories, vacant style diversity, vague brand positioning Chinese market are identified. Based on study summarises three characteristics that sub-brands should have multi-category development, diversified styles, exclusive positioning...

OBJECTIVE To document patients' preferred dress styles of their doctors and modes of address. DESIGN Descriptive survey. SETTING Inpatients and outpatients at a tertiary level hospital, New Zealand. PARTICIPANTS 202 inpatients and 249 outpatients, mean age 55.9 (SD 19.3) years. MAIN OUTCOME MEASURES Ranking of patients' opinions of photographs showing doctors wearing different dress sty...

While deciding on the product or service to be purchased in online shopping, consumption styles come forefront as much wishes and needs of consumer. In this context, since shopping has its characteristics, traditional decision-making are different from styles. Therefore, study aims examine effect purchasing purchase intention. The research applied clothing technology products. It was also inves...

the present study aimed to investigate and identify factors affecting the intention to buy of islamic azad university students to foreign brands of clothing among the students of this university in tehran has been carried out. in which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...