نتایج جستجو برای: strategic communications
تعداد نتایج: 152732 فیلتر نتایج به سال:
Motivated by the emerging mixed autonomous paradigm in cobotic order picking operations, we investigate optimal information design to navigate human workers (HWs) who cooperate with mobile robots (AMRs) within an intralogistics system. We incorporate asymmetric between AMRs and HWs a routing game where connected are informed of congestion state while rely on provided The system designs communic...
Relationship marketing suggests a need to better understand and more actively involve consumers in the marketing process. This is especially the case with the Internet channel, because of its unique capability for two-v\/ay communication compared with traditional mass media. Existing research, however, has paid limited attention to consumers' general tendency to engage in online interaction. Th...
In IT Outsourcing, strategic alignment between a customer and an IT outsourcing provider is very important. This article uses resource-based theory, social capital theory, and organizational learning theory to analyze the relationship between a customer and a provider in IT services Outsourcing context. Based on the former analysis, this article applies a strategic alignment model for managing ...
This paper extends the interest of public relations scholars in exploring the conditions for balanced communications between organizations and their stakeholders. To this end, we investigate the concept of transparency. More specifically, we challenge the strategic role and institutionalization of transparency in the context of contemporary corporate communications programs. By providing a subt...
recent advances in wireless and mobile communications infrastructure are enabling governments to deliver and manage services to citizen efficiently and economically. mobile government provides this ability to governments. this paper presents the ggovernance approach in effective development of mobile government. the objective is reviews(identify and ranking) of public service concept (included:...
ince 1992, the Strategic Systems Department of the Applied Physics Laboratory has been investigating the use of high-frequency (HF) ground wave transmissions in the upper HF band for sea-based communications. This effort has examined the optimization of shipboard antennas for two-way communications with ground stations. This article describes early tests using differential Global Positioning Sy...
China is now entering a new era of marketing. Two dramatic changes are occurring: 1) The Internet is becoming a “virtual living place;” and 2) Corporations are transforming into service-oriented enterprises. The Creative Communications Management (CCM) theory is born from the IMC theory. It proposes a change from “communication is marketing” to “communication is management,” encouraging corpora...
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A high performance, versatile, and reliable underwater communications capability is of strategic importance to the U.S. Navy. Operational scenarios involving the use, monitoring, and coordination of multiple undersea assets, both manned and unmanned and mobile and fixed, are significantly enhanced by the ability to communicate quickly, reliably, in a wide range of environmental conditions, and ...
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