نتایج جستجو برای: starbucks

تعداد نتایج: 261  

Journal: :International Journal of Tourism and Hospitality in Asia Pasific 2020

Journal: :Journal of Purdue Undergraduate Research 2014

Journal: :BCP business & management 2022

Starbucks has been up against intense competition in the coffee business ever since Luckin Coffee, a quickly expanding chain throughout China, entered market. overtaken Starbucks, premium brand as bargain competitor thanks to its speedy online ordering capabilities, prompt delivery, and readiness offer discounts when shopping. possesses, however, delicate decorated offline stores, which give cu...

Journal: :Journal of The Community Development in Asia 2020

2011
Sung Won Kim Shaila M. Miranda

This paper develops a model of how an “issue” surfaces in weakly-structured interactions characteristic of social media. Understanding how individuals’ thoughts acquire the status of an “issue” worthy of collective concern is an essential prelude to understanding how individuals may be able to mobilize resources from powerful others via social media. We develop a model of such issue surfacing b...

Journal: :Journal of Food and Culinary 2022

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh ekuitas merek (brand equity) dalam keputusan pembelian pelanggan pada gerai Starbucks XXI Empire Yogyakarta. Metode yang digunakan adalah kuantitatif dengan pendekatan observasional. Teknik pengumpulan data menggunakan angket kuesioner Skala Likert 100 responden Coffee Yogyakarta dipilih secara acak simple random sampling. dilak...

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