When technological advances emerge in electronic commerce, travel agencies rapidly take account of their application in Internet marketing. Internet marketing presents many advantages to its users, such as the ability to break the barriers of time and space, convenience and speed of trade between travel agencies and consumers, ability to provide customers with sufficient information of travel s...

An unavoidable aspect of electronic commerce is the collection of personal information. Although personal information is paramount to improving services and designing personalized offerings, its collection and use also generates privacy concerns. This study analytically examines the optimal information collection and usage practices in the presence of privacy costs. We use an analytical model i...

Introduction Of all the management fields, the field of marketing is undoubtedly that which raises the most controversy when it comes to the question of ethics. Is there anyone who has not heard stories of false advertising, pressure selling or even discriminatory pricing practices? Whether in the public opinion (Landler, 1991) or within its own community (Farmer, 1977), marketing is a discipli...

In Kenya, the marine sub-sector, though a significant source of livelihood and employment, remains small in terms of contribution to the national economy. This study, undertaken between October 2000 and March 2001, examines and provides an insight into the structure of marine fish marketing as well as identifies constraints in the marketing system in Malindi and Kilifi districts. Through the us...

Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...

The emergence of new media-including branded websites, social media and mobile applications-has created additional touch points for unhealthy food and beverage companies to target children and adolescents. The aim of this study was to perform an audit of new media for three top selling food and beverage brands in Australia. The top selling brand in three of the most advertised food and beverage...

The marketing concept maintains that the starting point for good marketing, whether it be for a service or a product, is to understand the situation from the perspective of the customer. To appreciate the customer’s view of your business and your market offering, you need to appreciate several factors. First, many of your customers or potential customers view anything offered by a business with...

Purchase decisions are complex processes that follow economic, psychological and consumer behaviour models. These processes have been largely explored and subsequent marketing strategies have been derived from them. Selling products and services over the Internet complicates the process introducing a technical intermediary into this system. To facilitate a maximum of transactions initiated via ...

In this paper, we claim that the online selling process can be improved if the experience of the customer is closer to the one in a retailing store. For this purpose, we aim at providing a virtual selling agent that is proactive and adaptive. Our proactive dialogical agent initiates the dialogue, uses marketing strategies and drives the inquiring process for collecting information in order to m...