Technological advances sharpen competition in the cosmetics industry and force companies to innovate stay competitive continuously. The study aims test analyze influence of brand personality, experience, self-brand connection, love & trust on loyalty Wardah Cosmetics users. This research proposes a modified model from previous model, which is expected produce that can predict Brand Loyalty ...

Companies have recognized the relevance of brand personality in shaping consumer behavior and thus necessarily incorporate it in their brand management strategies. Previous research has suggested that brand personality increases consumer preference and usage. Given the potential utility of brand personality for marketers, this paper reviews and analyses the relevant research and thereby identif...

Engineering self-awareness and self-expression in computing systems is an emerging trend in design and operation of modern computing systems, which have increasingly complex, heterogeneous structures and growing requirements. Embedded avionics systems could make particularly good use of self-awareness and self-expression. These concepts offer flexibility to avionic subsystems, allowing them to ...

OBJECTIVES Self-criticism and reassurance are important mechanisms for regulating negative emotions but relatively little attention has been paid to interventions aimed at improving them. DESIGN This study explored the use of an expressive writing task to increase self-reassurance and reduce self-criticism using a randomized controlled design. METHOD A total of 46 participants wrote either ...

This article examines retail branding in the single-brand retail environment. Single-brand retailers sell only private label brands, which are generally the name of the store. The foundation of this research is based on prior calls in the literature to examine private label and retail branding. This article examines the role of selfand social-identification and affiliation with a brand communit...

with increasing competition in today’s markets, the vital point for companies is to maintain their market shares. therefore, marketers try to vitalize the companies’ brands, in order to maintain their position in market. whereas, creation a new brand is very costly and time consuming and its chance of success is limited, nowadays, more than ever, marketers are trying to achieve their goals thro...