In the history of adoption research, subjective norm mostly remains as the unloved child, being significant in this analysis and not significant in that analysis. Already Davis et al. had to exclude subjective norm of the Technology Acceptance Model due to theoretical and measurement problems. Overall the results of subjective norm as an antecedent for behavioral intention in IS research are qu...

Speckle interferometric technique is used to record a series of short exposure images of several close binary stars with sub-arcsecond separation through a narrow band filter centred at Hα at the Cassegrain focus of the 2.34 meter (m) Vainu Bappu telescope (VBT), situated at Vainu Bappu Observatory (VBO), Kavalur. The auto-correlation method is developed under Image Reduction Analysis Facility ...

1. Introduction There are two major types of language generation.l The first of these is monologue generation, which focuses on generating monologue text, typically of paragraph length. The second is dialogue generation, the aim of which is to produce cooperative , interactive discourse. Typically projects in natural language generation focus on one or the other, but some researchers are now co...

In this paper two external schema generation algorithms are presented. These algorithms are defined in the framework of the new external schema definition methodology for OODBs put forward in (Samos, 1995); they generate an external schema from a set of classes selected from those existing in an external schema definition repository. Their main characteristic is that they avoid the generation o...

The project management discipline is expanding within many engineering activities. This discipline can facilitate strivings toward successful accomplishment of an engineering project. Therefore, many academic institutes teach the “project management” program. This study presents a novel approach that educates engineering students to become successful project managers based on contextual learnin...

Ambivalence, the presence of positive and negative reactions toward an object, typically involves the subjective experience of conflict. We investigate the role that the perceived validity of each side of an ambivalent attitude plays in producing subjective ambivalence (SA). Consistent with the metacognitive model of attitudes, we demonstrated that SA is reduced when people doubt either the pos...

The functional perspective on attitudes suggests that individuals will be more persuaded by advertisements that match their individual needs or attitude functions. Although previous research provided correlational support for this functional approach, the current study aimed to provide a stronger, experimental test. A pilot study validated situational manipulations of the value-expressive and k...