Search engine optimization (SEO) is a process that seeks to achieve a high ranking in the search engine results for certain search words or phrases. This process typically involves making certain changes to a site, as well as acquiring links from other sites. One aspect of SEO that has begun to receive much attention by practitioners is the use of Web 2.0 sites and technologies. Knowledgeable p...

Sponsored search has gained considerable attention in Web searchrelated studies. In this paper, we investigate into the user interaction process on search engine result pages (SERPs) considering the influence of sponsored search results. We integrate different styles of sponsored links into SERPs to systematically study how they affect users’ behavioral preferences. Based on an analysis into us...

This paper investigates the impact on prices of competition between Price-Comparison search engines. The presence of rivals may lead search engines to increase the number of vendors they list. However, it is unclear that consumers will benefit from this. There is a conflict of interests between types of consumers.

This ongoing study builds on previous work that established a theoretical model for developing search expertise; this then guided the design of an MLIS course advanced methods. To further enrich content, included look-back at 1970s decisions affecting engines and look-forward from challenges in today’s information landscape, such as algorithmic bias, filter bubbles, market-driven results rankin...